CEDRIC THE BEAR

Advert for Tesco Ireland, Dir. Finn Keenan

Lost bear Cedric surprises employees with his adorable antics in this heartwarming advert.

Working closely with the agency, we arrived at a classic yet unique look for Cedric. Although the client had assumed expensive CGI would be necessary for action shots, we were able to get Cedric running, leaping and dancing using only tabletop puppetry techniques and a tiny bit of post-production magic.

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